We went to a wine tasting event yesterday at The Crown hotel hosted by Harrogate Fine Wine and their suppliers. 70 wines to have a go on, all of a very high standard. I experimented with whites (normally a red man) before going onto the reds.

Quite a fascinating culture the wine crowd. I don’t confess to much about wine but found some of the conversations a fascination. One of the wines I had zoomed in on and went back twice to make sure it was still to my liking was this 2001 Cabernet Sauvignon called “A”. I have always been a of the “you CAN judge a book by its cover” mindset – you can tell by the fonts, the layout, the corners cut, the processes and general attention to detail and due care that has been employed when looking at a book cover or wine label. Some of this has a correlation to the product inside (albeit story, or wine).
So this “A” had a simple black design with an A made with 3 colours. I was told that the colours were the colour of the taste of this wine. Someone with Synesthesia – the condition whereby people can ‘see’ taste, sound and smell – had been used to select the colours on the label and although I had no frame of reference, the colours (a purple, a blue and a dark magenta with white lines if wine addled memory serves me correctly) did indeed look like the taste. I’m on the lookout now for other products where Synesthesia has been used to create a design.