Compelling content

A man who dares to waste one hour of time has not discovered the value of life. "Charles Darwin"

“A man who dares to waste one hour of time has not discovered the value of life.”
Charles Darwin

This 365 project I’m doing – where I’m blogging every day for a year occasionally leaves me a bit short, when it comes to content. I’ve been accused of doing some of the stuff I’ve done over the past few months, like delivering my own baby and last week, having a vasectomy, for the sole purpose of having something interesting to write about.

This may well be the case – but I think I’d draw a line in the sand at risking my own life for the sake of compelling content. This guy though, stepped over that line recently when he was stung by a scorpion for the sake of making a compelling (YouTube video) content.

Being illogical risk takers is a human thing. Risking your own life – although counter intuitive to life itself on the face of it, it’s a new idea. From adrenalin sports to some fast lane lifestyle choices – lots of people choose to have elements of risk in their life. We’ve probably been doing similar since cave man times (Double dare you to poke the sleeping sabre tooth tiger with a stick). The ‘adrenalin rush‘ is a strong driver of why we do stuff like this, Darwin’s natural selection is probably at play, ego has a bit part, I’m sure, but the new dynamic,  is content.

People like Danny Macaskill, who’s passion and skills (incredible, awesome and amazing use of a pushbike) has a bi-product of utterly compelling content. Compare him to someone like Evel Knievel from the 70s who also did risky stuff on a bike, and you’ll spot the big difference : the notion of content creation.  Mr Knievel filled arenas – that was his thing – huge live shows and breaking bones : people came to him. If he’d been around now, he’d probably be in the Red Bull stable, alongside Danny. If he’d been doing his thing now, he’d probably have a strong channel of content he could monetise.

The second best thing to actually doing something outlandish, is watching someone else potentially fail at doing something outlandish. The worrying thing is – some forms of compelling content creation requires great skill and practice – like Danny’s – a lifetime of dedication.  Some of it (cue man with scorpion) just requires big kahunas and a general indifference to the idea of becoming an ‘honorable mention’ (or worse),  in The Darwin Awards.


Thanks and image credit to Graham Steel who made this image available
under a creative commons licence.

Leave a Reply